Chapter 3 Questions

1. Analytical Chart

1. 10pt font
2. normal spacing
3. commas, parenthesis, percents, dollar signs
4. bold headers, 12pt font
5. lists, left allignment
6. boxed sections, greyscale in charts
7. numerical labels on bar graph, percents on pie chart, legends
8. small charts, headings in bold
9. greyscale in charts
10. no page numbers
11. 81/2 X 11 paper, portrait orientation
12. printed on both sides, framing around page

2.

a.) 12 pt font, left alligned, captial letters

b.) The letter is clear and to the point. The bold letters make the tone a little abrupt. Visually the letter is easy to read though, but there is little emphasis on any particular part of the letter.

c.) It makes the letter to the point, without adding any extra details. Making in not all caps would make the letter seem more friendly, though.

3.

a.) This newsletter doesn't have any charts. The logo is at the top of the letter.

b.) They help make the tone, welcoming and establish ethos.

c.) Putting more charts or pictures would probably have helped the newletter be more appealing and respond to the rhetorical situation better.

4.

a.) It is smaller than 81/2 x 11, and has double spacing. It is portrait orientation and the cover page is centered. The binding is just with staples.

b.) The cover is simple, but arranged well. The tone is welcoming, and ethos is established through the logo.

c.) It could be more creative to make readers more intersting, but in general it responds to the rhetorical situation.